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Andy Rogers

I build partner-led revenue and scalable creator ecosystems for media and tech companies. Over 15+ years I’ve led deals, GTM programs and creator monetization that together drove $100M+ in program revenue and media.

 

At Libsyn I negotiated multi-year creator and agency deals that unlocked $10M+ of new revenue, and scaled a creator affiliate program 13x.

 

At iHeart and Food Network, I created integrated sponsor programs that generated $20M in collective sponsorship revenue from Fortune 500 brands.

 

And at ESPN I delivered $10M in earned media by creating content-driven brand partnerships that drove revenue and audience.

My strengths are: building repeatable GTM playbooks, negotiating high-value sponsorships, and bridging creative teams with product and sales to turn brand goals into measurable outcomes. I lead cross-functional teams (program managers, sales, analytics) and manage end-to-end campaign economics, from brief to attribution and renewal.

Competencies

Strategic Partnerships

GTM Strategy

Business Development

Data Analysis

Growth Strategy

ROI Measurement

Results

$10M

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Creator Revenue

$12M

Sponsorship Revenue

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$8M

Sponsorship Revenue

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$10M

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Earned Revenue

$29M

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Earned Revenue

Portfolio

Here are some of my top portfolio highlights created throughout my freelance career.

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